Weeklies fuel lululemon’s multibillion-dollar business.

I wrote these top performers.

The story

Copy that works as hard as this sweat-wicking gear.

If you’re a fan of lululemon (and even if you’re not) you’ve likely seen some of my emails grace your inbox. In addition to seasonal and holiday campaign work, the team I co-lead consistently creates lululemon’s top revenue generating email and ecom weekly campaigns with the highest click-through-rates.