The Story

Disrupting the business quo.

I originally created Not Business as Usual as an innovative marketing strategy to promote institute B, an entrepreneur accelerator for businesses that put profit and societal value on equal footing.

The film explores the rise of conscious capitalism told through the stories of social impact entrepreneurs and wildly exceeded client expectations on every level.

It garnered millions of views, has been translated into 14 languages, and is now part of the curriculum at several business schools and universities across North America.

Debuted at the Vancouver International Film Festival Forum, it has gone on to be the Official Selection at 6 film festivals from Chicago to Taipei and featured as one of the best documentaries on Films for Action, a curated resource for people who want to change the world.